Writer also worked as marketing consultant

Writer and marketing consultant Joe LoCicero died June 24 in Los Angeles after a long battle with pancreatic cancer. He was 44.

A native of Tampa, Fla., he moved to Los Angeles in 1989. After his first publicity job as an account supervisor for Burson-Marsteller, he opened publicity and marketing firm Chartreuse Cake with clients including Paramount Television, Warner Bros. Television, The Disney Channel, Sony Pictures Television, The Discovery Channel and Hallmark.

His interests in food and TV trivia led to him publishing books on cake decorating and Hanna-Barbera cartoons, and he also wrote for publications including Emmy Magazine and Broadcasting and Cable.

As a sitcom writer, his credits include “Solo en America” and the series pilot for “Tug of War,” both for Telemundo. In 1999, he and his wife Lori collaborated on “Real Doll,” an independent film they both wrote and produced.

More recently, the couple launched Practical Whimsy, a lifestyle brand company.

He is survived wife Lori, two children, his parents, a sister and two brothers.

Donations may be made to The LoCicero College Fund, 4712 Admiralty Way, Suite 354, Los Angeles, CA  90292.

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