WMA to represent TV Asahi formats

Agency to rep 'Apron,' Battle,' 'Women'

TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced.

William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu Ichimanen” (Celebrity Economic Battle — One Month, Ten Thousand Yen,” a variety show segment in which celebs try to live on ten thousand yen ($93.45) for one month, and “Kakuzuke Shiau Onnatachi” (Women Rate Each Other), a variety show segment in which female contestants rate each other on various topics, with added input from celeb guests.

William Morris is selling the last format in the US market, the first two in the US and UK markets.

“(These three formats) were selected (by WMA) because they offer fresh content that has never before seen in the US, while bringing out the personalities of the contestants,” TV Asahi said in a statement.

More Scene

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced. William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced. William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced. William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu […]

  • Tracee Ellis Ross

    Tracee Ellis Ross at Image Makers Awards: 'Clothing Started as Armor for Me'

    TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced. William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu […]

  • Golden Globes Timeline

    Inside the Glamorous Golden Globes After-Parties

    TOKYO – William Morris Agency is repping three variety show formats from the TV Asahi network in the US and UK markets, the company has announced. William Morris sealed a deal last month to rep “Ai no Apron” (Love’s Apron), a TV Asahi show in which celebs compete in cooking contests, “Geinojin Setsuyaku Battle Ikkagetsu […]

More From Our Brands

Access exclusive content