Exec to oversee int'l public relations, marketing
Warner Bros. has upped Barry Ziehl to senior veep of worldwide public relations and marketing for Warner Bros. Consumer Products.Ziehl will continue to shepherd the strategic development of marketing plans and creative efforts for licensing, retail, promotional and marketing initiatives involving all properties represented by the consumer products unit. Those include DC Comics’ Batman, Superman, Wonder Woman and Supergirl characters, as well as Scooby-Doo, the Looney Tunes and Hanna-Barbera libraries of characters and film properties including “The Dark Knight,” “Speed Racer” and “Harry Potter.” Before joining WBCP in 1999, Ziehl oversaw PR and marketing communications programs for the U.S. Postal Service at its headquarters in Washington, D.C.
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