Reality series comes from Flower Films
Steve Ward will be the host. Ward will reshape the contestants’ destructive dating habits through a “Tough Love Boot Camp.” Flower Films will produce with High Noon Entertainment. “We’re all trying to figure out how to make love function while continuing to better ourselves,” Barrymore said. “This show is a fun way to do that.” Flower makes the TV foray after producing relationship films “Never Been Kissed,” “50 First Dates,” “Fever Pitch” and the upcoming “He’s Just Not That Into You.” Juvonen and Barrymore brought Ward into the equation. “The moment they introduced us to Steve, we knew that he is not your mother’s matchmaker and has the rare courage to tell women what men honestly think,” said Jeff Olde, VH1 exec veep of original programming and production.High Noon’s Jim Berger and Pamela Healey will exec produce with Flower’s Juvonen, Barrymore, Ember Truesdell and Chris Miller. Olde, Alex Demyanenko, Jill Holmes and Noah Pollack will be exec producers for VH1.
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