CANNES — NBC U’s Telemundo Intl. has teamed with FremantleMedia’s Grundy Spain to adapt the Spanish version of telenovela “Amores de mercado” for leading local broadcaster Telecinco.
Deal marks Telemundo’s entry into Spanish TV as a co-producer, Telemundo Intl. prexy Marcos Santana said at Mipcom.
” ‘With Amores,’ we’re contributing the format as a passive financial partner,” he said. Format is co-owned by Telemundo and Chilean broadcaster TVN.
Telemundo wants a larger role in decision-making on Spanish projects in future, Santana added.
Telemundo Intl. is in talks with other Spanish producers, including Endemol’s Spanish unscripted programming subsid Gestmusic and publishing group Unedisa’s fiction shingle El Mundo TV, to produce scripted and non-scripted formats.
It has already co-produced TV formats in Russia, Portugal, the Philippines and Indonesia.
“With the arrival of two new free-to-air channels Cuatro and La Sexta, Spain is already an open globalized market,” Santana said.
Meanwhile, Telemundo has delayed until April the simultaneous launch in Spain and Mexico of its pay TV channel Telemundo Intl., initially planned for this fall.
In Spain, Telemundo will be the third channel managed by NBC Universal Global Networks Espana, which already produces Calle 13 and Sci Fi.