Co. to set up sales, marketing office in Dubai

News Corp.’s Asian entertainment unit Star is to launch a Farsi-language general entertainment TV channel early in 2009.

Targeting a Middle East audience, company will set up a sales and marketing office in the Dubai Media City, the base of its Middle East operations. Hong Kong-based Star offers 15 nets in the Middle East.

“Star broadcasts in over 10 languages across Asia. With the addition of a dedicated Farsi language general entertainment channel, we will further expand our existing portfolio of channel offerings, allowing us to enhance the television viewing experience of audiences that speak the language,” Star CEO Paul Aiello said.

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