Treciokas, whose client list includes Sarah Jessica Parker, Mike Myers, Katie Holmes and Owen Wilson, will take those four clients with her. She and Bush are working together to sort out the fate of the rest of Treciokas’ roster, which includes Jon Favreau and Liev Schreiber.
“I am so proud of everything we accomplished together,” said I/D founder Bush. “Ina is one of my closest friends and confidantes. She has my full support in her exciting new endeavor.”
While at I/D, Treciokas established herself as an expert in high-profile publicity and crisis management, including last year’s media storm over Wilson’s personal life meltdown. Before joining I/D, where she was a senior executive VP, she worked for four years at Susan Geller & Associates alongside Bush.
Treciokas will continue working at I/D through Friday (August 8).