Days after Lori Sale exited ICM, Paradigm has named her head of artist marketing, a fledgling division within the agency focused on helping clients branch out into other platforms.
Sale, who spent two years at ICM, informed the agency weeks ago that she would seek new opportunities. ICM disputed that version of events. She was hired by Paradigm chairman Sam Gores.
“Sam immediately shared my vision, and that’s why I chose Paradigm,” Sale told Daily Variety.
As she did at ICM, Sale will focus on creating opportunities for clients that go beyond their core businesses.
Some agencies, including CAA, represent brands and match clients to them; Paradigm doesn’t rep brands. At ICM, Sale worked with a multitude of agency clients in an effort to get them into everything from commercials to fitness videos. She also worked with MGM, Yari Film Group, the Weinstein Co. and Showtime Networks. It’s unclear whether any clients will move with Sale.
Sale spent seven years working for Harvey and Bob Weinstein at Miramax and TWC as a bridge between them and corporate America.
At a time when some other agencies are in cutback mode, Gores continues to aggressively push Paradigm into other businesses. He acquired Monterey Peninsula Artists and Little Big Man Booking and turned them into Paradigm Music three years ago, and he’s started divisions in digital media, publishing and motion picture finance.
“From the beginning of Paradigm’s growth spurt, we have focused on maximizing our existing business models and creating new ones, rather than trying to protect old ones, and this new division certainly fits into that philosophy,” Gores said in a statement.