You will be redirected back to your article in seconds

Olympics grab huge ratings for NBC

Closing Ceremony was highest rated since '76

NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks.

From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast was up 27% from the closing night of the 2004 Athens Games and 38% from Sydney in 2000.

The Closing Ceremony was the top rated of any Summer Olympics since Montreal in 1976.

The Peacock saw its $894 million investment pay off, with the network handily winning all 17 nights and taking home an estimated $1 billion in advertising revenue plus additional coin racked up during the Games.

These Beijing Olympics turned out to be the most-watched event in U.S. television history, with some 214 million — about 11% more than the second-place Atlanta Olympics of 1996 — tuning in to watch a least a portion of the Games. NBC Universal, via its broadcast, cable and online divisions, offered 3,600 hours of coverage.

“This audience record is something I thought I’d never see again,” said Dick Ebersol, chairman of NBC Universal Sports and Olympics.

Coverage averaged 27.7 million viewers per night and scored a 17-day rating of 16.2/28, a substantial increase over Athens.

NBC has rights to the 2010 Winter Olympic Games in Vancouver.

More TV

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

  • Apple Video Taps Amazon Alum Morgan

    Apple Video Taps Amazon Alum Morgan Wandell to Head International Development

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

  • nickelodeon animation loud house

    Female Animators Call for End of Culture of Sexual Harassment in Open Letter

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

  • Finn Wolfhard Stranger things

    'Stranger Things' Star Finn Wolfhard Exits APA After Agent Accused of Sexual Abuse

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

  • Steve Bannon 60 Minutes

    From Opioid Report to Oprah Winfrey, ‘60 Minutes’ Is Having a Moment

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

  • Canal Plus

    Canal Plus, Telecom Italia Launch Joint Venture

    NBC closed out its Olympics coverage in strong fashion Sunday as the final night of the Games continued the network’s dominance of the past two weeks. From 8-11 p.m., the Olympics drew a 20 rating/7.8 share in the 18-49 demo, according to Nielsen, with some 26.3 million viewers tuning in. In metered markets, the telecast […]

More From Our Brands

Access exclusive content