Nina Lederman has been named senior VP, series programming and development, for Lifetime.
Lederman is the first big hire for JoAnn Alfano, who took over as exec VP of entertainment for Lifetime last month.
Lederman will oversee the development of all scripted programming for Lifetime and will be based out of Los Angeles.
Prior to joining the cabler, she served as prexy of CBS Paramount-based Joe Roth TV from 2005-08, where she spearheaded the development of current ABC drama-pilot “Maid in Manhattan.”
In 1994, Lederman was named VP of production for comedy, latenight and syndication for NBC Studios, where she supervised the production of “The Tonight Show With Jay Leno” and “Late Night With Conan O’Brien.” She also helped launch “Will & Grace” and “Access Hollywood” during that stint.
While fleshing out its executive ranks, Lifetime also is busy casting its four upcoming movie adaptations of Nora Roberts novels, which are being produced by Peter Guber’s Mandalay TV.
Leading the cast of “High Noon” will be Cybill Shepherd, Emilie de Ravin and Ivan Sergei; Faye Dunaway, Jerry O’Connell and Lauren Stamile will topline “Midnight Bayou.”
The Roberts adaptations also include “Tribute” and “Northern Lights.”