Exec upped to senior VP of marketing
Pauline Bohm has been promoted to senior VP, marketing, for NBC Universal Intl. Television Distribution, while Rachel Mansson has been promoted to VP, marketing, for the division’s international new media unit.Bohm is based in Los Angeles and reports to Belinda Menendez, prexy of NBC U Intl. TV. Mansson is based in London and reports to Bohm. Bohm will continue to develop and implement marketing strategies for the TV and feature film portfolio, working with clients in more than 250 territories. She also is responsible for the division’s international brand strategy and presence at all international sales markets and events. Bohm has worked on international marketing campaigns for “Heroes,” “House” and “Battlestar Galactica,” among others. Mansson will continue to develop and implement all marketing efforts for the new media unit. She is also responsible for the overall brand management of PictureBox, NBC U’s new SVOD service now available in the U.K., Poland and Singapore. Bohm was most recently VP, marketing, for NBC U Intl. TV Distribution, a position she has held since joining NBC U in 2004. Mansson most recently was marketing director, international new media, a post she has held since 2005.