NBC Universal promotes Bohm

Exec upped to senior VP of marketing

Pauline Bohm has been promoted to senior VP, marketing, for NBC Universal Intl. Television Distribution, while Rachel Mansson has been promoted to VP, marketing, for the division’s international new media unit.

Bohm is based in Los Angeles and reports to Belinda Menendez, prexy of NBC U Intl. TV. Mansson is based in London and reports to Bohm.

Bohm will continue to develop and implement marketing strategies for the TV and feature film portfolio, working with clients in more than 250 territories. She also is responsible for the division’s international brand strategy and presence at all international sales markets and events. Bohm has worked on international marketing campaigns for “Heroes,” “House” and “Battlestar Galactica,” among others.

Mansson will continue to develop and implement all marketing efforts for the new media unit. She is also responsible for the overall brand management of PictureBox, NBC U’s new SVOD service now available in the U.K., Poland and Singapore.

Bohm was most recently VP, marketing, for NBC U Intl. TV Distribution, a position she has held since joining NBC U in 2004.

Mansson most recently was marketing director, international new media, a post she has held since 2005.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading