NBC rolls ’30 Rock’ into hot time slot

Tina Fey starrer to follow 'Office' at 9:30 p.m.

NBC is giving “30 Rock” a major timeslot upgrade, shifting the Tina Fey starrer to 9:30 Thursdays starting this week.

“Rock,” which has been airing at 8:30 p.m., will now benefit from having the Peacock’s red-hot laffer “The Office” as its lead-in. “Scrubs” will inherit “Rock’s” earlier timeslot.

Slot switcheroo is a no-brainer. “Rock” has been renewed for next season and is a key part of NBC’s sitcom strategy going forward. “Scrubs,” meanwhile, will air its final NBC episode in a few weeks. Peacock execs rightly figured it made sense to use the final few weeks of the season pumping up “Rock.”

NBC brass are also trying to capitalize on the pre-release hype surrounding “Baby Mama,” which Fey toplines.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading