‘Nashville Star’ heads to CMT

NBC sells run of music competition

NBC has agreed to sell repeats of its weekly “Nashville Star” musical-competition series to Viacom’s CMT, which will run each episode four days after its Monday NBC premiere.

Repurposing of a broadcast series is rare for CMT, which has, however, bought five-a-week off-network series including “Nanny 911” and “Trading Spouses.”

On June 9 at 9:30 p.m., “Nashville Star,” hosted by Billy Ray Cyrus, will join NBC’s weekly primetime schedule for the first time after a solid five-season run on USA Network. CMT repurposes the episodes Friday at 8 p.m.

NBC has stretched the weekly running time of each episode from an hour to 90 minutes for the weekly talent show, which, like “American Idol,” eliminates performing contestants each week. The winner comes away with a Warner Bros. recording contract and gets a showcase to perform during NBC’s coverage of the Summer Olympic Games from Beijing.

CMT, which averaged 402,000 total viewers in primetime during April, a 12% jump from the same period last year, fills its primetime schedule mostly with original series including “Can You Duet,” “Mobile Home Disaster” and “Trick Your Truck.”

Mary Beth Cunin, VP of programming strategy for CMT, calls “Nashville Star” “one of the first music-competition series to recognize that the country-music genre holds mass appeal.”

Reveille and 495 Prods. are the creator-producers of the series. The exec producers are Ben Silverman (who’s also co-chairman of NBC Entertainment and of NBC Universal TV Studio), Howard T. Owens, Mark Koops and Sallyann Salsano.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading