MTV has given a six-episode commitment to “Bromance,” which follows “The Hills” star Brody Jenner as he auditions a group of dudes to fill his “bro” vacancy.
Tongue-in-cheek skein will follow the usual dating series conventions, as seen in shows like MTV’s Tila Tequila showcase “A Shot at Love” or ABC’s “The Bachelor.” But in this case, it will be a bunch of guys taking part in contests and angling for alone time with Jenner.
Project comes from Ryan Seacrest Prods. Seacrest said the idea came out of the whole “man date” phenom, and movies like “Superbad” and “Knocked Up,” which feature straight male pals at their core.
“I can speak from experience — girls can come and go, but a ‘bromance’ can last forever,” Seacrest said.
Jenner is no stranger to unscripted TV, having appeared on “Keeping Up With the Kardashians” — which features his father Bruce Jenner, and is also produced by Seacrest. The young Jenner also starred in Fox’s “The Princes of Malibu.”
“I thought it was funny, and we recently lost a member of the entourage, so I thought we’d have fun with it,” Jenner said.
Jenner’s referring to his well-publicized (and televised, via “The Hills”) falling-out with former BFF Spencer Pratt.
The “Bromance” winner will be invited to join Jenner’s entourage and fill the Pratt void. Losing contestants will be kicked out of the show’s bachelor pad home base each week in a “hot tub elimination ceremony” — in which the guys will leave in just their swimsuit, dripping wet, luggage in tow.
Throughout the series, the bros-in-training will have to contend with paparazzi, be asked to serve as Jenner’s “wingman” and follow through on physical activities such as skydiving into Las Vegas.
Seacrest and Jenner will exec produce with Eric Podwall and Eliot Goldberg. Jason Henry and Kathy Sutula co-created the project.
“‘Bromance’ takes a successful TV format and turns it on its head in an irreverent way that could only work for MTV,” said MTV series development senior VP Liz Gateley. “Brody is the perfect fit for this concept — he is the type of guy everyone wants to hang out with.”