Network lands rights to game coverage
Beijing’s Olympic organizers have given MTV Networks China landing rights into the Beijing Olympic Village at August’s Games in the Chinese capital.MTV China’s 24-hour channel will go on air on June 24, broadcasting over the private Olympics CATV network to all of the Olympics-related competition venues and hotels, as well as the press center and media village. Focus of the programming will be two skeins: “MTV Burr,” which offers an entertainment guide to Beijing in 20 episodes; and “100 MTV Ways to Rock the Olympic Games,” which is a nationwide contest for viewers to send in photos and videos which best signify “the rocking Olympic spirit.” Selected works will be shown on MTVChina and MTVchina.com.
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