Network lands rights to game coverage
Beijing’s Olympic organizers have given MTV Networks China landing rights into the Beijing Olympic Village at August’s Games in the Chinese capital.
MTV China’s 24-hour channel will go on air on June 24, broadcasting over the private Olympics CATV network to all of the Olympics-related competition venues and hotels, as well as the press center and media village.
Focus of the programming will be two skeins: “MTV Burr,” which offers an entertainment guide to Beijing in 20 episodes; and “100 MTV Ways to Rock the Olympic Games,” which is a nationwide contest for viewers to send in photos and videos which best signify “the rocking Olympic spirit.”
Selected works will be shown on MTVChina and MTVchina.com.