Exec named chief operating officer of group

MSG Entertainment has promoted Melissa Miller Ormond to chief operating officer and hired a slew of new executives as part of an expansion driven by the commissioning of more concerts and special events.

The new hires by MSGE start with Andrea Greenberg, who becomes executive VP in charge of new business development and strategy. Greenberg spent the last 25 years as an executive with Cablevision, rising to the post of president of Rainbow Media Ventures, encompassing its regional sports networks, its on-demand channels and its virtual-media services.

MSGE has named Don Simpson senior VP of business development, Bob Shea senior VP of regional bookings and special projects, and Lee Weinberg senior VP of business and strategic planning.

In her new role as CEO, Ormond will run the bookings and productions divisions, and work closely with executives in sales, marketing and promotion. She joined MSGE in 2005 as executive VP of bookings for the MSG Arena, the WaMu Theater at MSG, the Radio City Music Hall, the Beacon Theater and the Chicago Theater.

Simpson’s previous post was president of House of Blues Concerts, Canada. Shea was senior VP of booking for the Southern California office of Live Nation. Weinberg was VP of advertising sales for the Wall Street Journal.

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