Exec will manage new viral marketing service

Alan Amman has been upped to exec VP and chief operating officer of mPRm Public Relations.

In addition to his continued management of homevid, TV and corporate entertainment, Amman will manage events and lifestyle areas for the praisery. He will also manage its newly formed viral marketing and PR service, mPRm sPRead Solutions.

As COO, Amman will oversee staffing, account management and other day-to-day operations for the company. He will report directly to co-presidents Rachel McCallister and Mark Pogachefsky.[

Amman joined mPRm in 1995. Before that, he served as senior VP of publicity and promotions at 20th Century Fox.

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