VH1 is readying “I Love Money,” a spinoff of “Flavor of Love” that dispenses with the fiction that anyone involved with the show is looking for romance.
Skein, from 51 Minds Entertainment, features past contestants from “Flavor of Love,” “Rock of Love” and “I Love New York” squaring off against one another in a series of reality show competitions. While “Flavor” and its past offspring were constructed to help celebrities such as Bret Michaels and Flavor Flav find “love,” the new show will focus on the pursuit of cash prizes.
A VH1 spokesman confirmed the series was quietly shot a few weeks ago. It’s currently slated to premiere July 13, with a casting special airing July 6.
Cris Abrego and Mark Cronin of Endemol USA-owned 51 Minds will exec produce. MTV veejay Craig Jackson will host.
VH1’s latest “Love” skein, “Rock of Love 2,” wrapped its season Sunday with a reunion special watched by 3.2 million adults 18-49 — good enough to rank as the No. 2 show of the week on cable in the demo.