‘Money’ talks at VH1

'Flavor of Love' spinoff to premiere July 13

VH1 is readying “I Love Money,” a spinoff of “Flavor of Love” that dispenses with the fiction that anyone involved with the show is looking for romance.

Skein, from 51 Minds Entertainment, features past contestants from “Flavor of Love,” “Rock of Love” and “I Love New York” squaring off against one another in a series of reality show competitions. While “Flavor” and its past offspring were constructed to help celebrities such as Bret Michaels and Flavor Flav find “love,” the new show will focus on the pursuit of cash prizes.

A VH1 spokesman confirmed the series was quietly shot a few weeks ago. It’s currently slated to premiere July 13, with a casting special airing July 6.

Cris Abrego and Mark Cronin of Endemol USA-owned 51 Minds will exec produce. MTV veejay Craig Jackson will host.

VH1’s latest “Love” skein, “Rock of Love 2,” wrapped its season Sunday with a reunion special watched by 3.2 million adults 18-49 — good enough to rank as the No. 2 show of the week on cable in the demo.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety