'4Real' heads to CW's Sunday night

Canadian series “4Real,” a feel-good, celebrity-driven half-hour exec produced by Joaquin Phoenix, has been added to Media Rights Capital’s Sunday night sked on the CW.

Two episodes of the show will air back-to-back in the 6 p.m. hour beginning Sept. 21, the same night MRC’s CW lineup launches.

MRC also informed CW affiliates that repeats of new reality series “In Harm’s Way” will air at 5 p.m. As previously announced, firstrun episodes of “In Harm’s Way” will air at 7 p.m. until late October, when the show slides down to 6:30 p.m.

Skein “4Real” follows celebs as they travel around the globe to meet with real-life leaders creating change in their communities. Besides Phoenix, stars participating in the show include Cameron Diaz, who traveled to Peru; Casey Affleck, who went to the Pawnee Nation reservation in Oklahoma; Eva Mendes, who shot her episode in Vancouver; and Flea, of the Red Hot Chili Peppers, who flew to Haiti.

Direct Current Media produced the show, originally for CTV and MTV Canada; Sol Guy hosts and co-created the series (with Josh Thome).

Eight episodes of “4Real” were produced by CTV — which means MRC will need to fill the 6 p.m. slot again come late October.

MRC is programming a total of five hours on Sunday for CW starting this fall. Besides the three hours in primetime, MRC inherited the net’s pre-primetime 5-7 p.m. block — in which the CW used to air repurposed episodes of its dramas — as part of the deal. Prior to the CW, the WB, which first negotiated the 5-7 p.m. block as an alternative to programming on Saturdays — branded the timeslot as “Easy View.”

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