International Creative Management has tapped Carol Goll as its head of global branded entertainment.
She replaces Lori Sale, who ankled the tenpercentery in March to launch Paradigm’s artist marketing division.
At ICM, Goll will oversee a department of six agents tasked with pairing the company’s celebrities with brands through endorsements and other deals.
The division has brokered deals with American Express, Dior, Cadillac, DirecTV, Revlon and Virgin Media for clients including Beyonce, Ellen DeGeneres, Chris Brown, Kate Walsh, Sharon Stone, Samuel L. Jackson, Beau Garrett and Kathy Bates.
Goll spent the past 13 years overseeing brand marketing at Mercedes-Benz USA.
One of Goll’s first moves has been to bring onboard Andrew Francis as an agent.
Francis developed strategic marketing partnerships for NASCAR events through his involvement with Intl. Speedway Corp.’s Auto Club Speedway.