As part of World Wrestling Entertainment’s moves to become more family friendly, company plans to produce its three weekly TV series in a way that lands them a PG rating.
Currently, “Monday Night Raw” on USA Network and Sci Fi’s “ECW” are rated TV-14, while the CW’s “Friday Night Smackdown” already is TV-PG.
“Smackdown” moves to MyNetworkTV in October.
WWE stressed that its shows wouldn’t become tamer, as a result of the change. They’d just focus more on its over-the-top characters and storylines, rather than attention-grabbing stunts that may have been considered too outrageous in the past.
Move is the latest step for the company to appeal to younger auds and families.
WWE recently launched a kids mag and website targeting the same demo with original content. Its film division, WWE Studios, also will steer away from R-rated content.
“It’s the continuing evolution of the company to create content for our growing audience of younger viewers,” a rep said.