G4 veteran named co-producer of 'Late Night'

Upcoming NBC gabber “Late Night With Jimmy Fallon” continues to fill out its production team, tapping Gavin Purcell to join the show.

Purcell recently departed his post as exec producer of G4’s signature daily series “Attack of the Show” to join “Late Night,” where he’ll serve as co-producer.

He’ll report to recently named “Late Night” showrunner-producer Mike Shoemaker, as well as exec producer Lorne Michaels.

Purcell’s hire comes as Fallon prepares to launch a regular Internet series this fall that will serve as a incubator for what “Late Night” will ultimately look and feel like when it launches next spring.

Shoemaker officially took the reins of the show earlier this month but has been developing the new “Late Night” with Fallon from almost the moment the latter took the gig.

Fallon identified Purcell early on as a potential recruit for the show. The star has been a regular viewer of “Attack of the Show,” which evolved in recent years into a showcase for Internet-centric pop culture. According to Purcell, Fallon would like to include a similar sensibility on “Late Night.”

“He’s got a good finger on things right now, the Internet and new-media stuff, and he sees that as part of his vision for the show,” Purcell said. “For young people today, especially guys, I think the Internet is everything — it’s the cauldron from which all of our information comes now — and he clicked in on that same idea.”

First up, Purcell will play a large part in molding those nightly webcasts, which he promises will be pretty freeform as Fallon gets his feet wet.

Purcell, who will be relocating to New York, said he’s also looking forward to learning from Shoemaker, a 22-year “Saturday Night Live” vet, and from Michaels.

Purcell departs G4 after six years, having worked on “Attack of the Show” for four of those years.

“Attack of the Show” supervising producers Joshua Brentano and Vinnie Rutherford have been tapped to replace Purcell as the show’s new exec producers.

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