You will be redirected back to your article in seconds

Fox Reality going for pixelation

Channel gets 'edgy' new look next month

Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month.

Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality.

The new campaign centers on the kind of pixelization well known to viewers of edgy reality fare. In this case, the pixels normally used to hide racy and objectionable content will play a major role in Fox Reality’s uniform graphic look as the 3-year-old channel plots ways to better stand out.

“During this day and age, viewers don’t know where they are on the dial, and everybody’s repurposing everybody else’s work,” said Lorey Zlotnick, senior VP of marketing and on-air promotions for Fox Reality. “This will be something we’ll be known for.”

Officials for the cabler hope the new campaign — which features a pixelated backdrop for the Fox Reality logo for promos and other marketing collateral — creates a “branding umbrella” that ties together the channel’s broad spectrum of reality programming.

Skeins on Fox Reality range from reruns of family-friendly nonfiction fare such as “American Idol” to racier original series including “My Bare Lady.”

“In order to create a sense of environment and link all these shows together, we had to create a branding campaign with an umbrella look,” Zlotnick said.

Fox Reality tapped New York-based PMcD Design to design the new look.

Zlotnick said the channel will also quietly embed images within the pixelated graphics for viewers who are able to freeze the channel’s promos either online or with a DVR.

The channel will debut its new look during the rollout of “Solitary v3.0,” which premieres Jan. 17.

More TV

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    Growing cabler Fox Reality is about to launch its first major marketing campaign, debuting the channel’s new look next month. Initiative reps the channel’s biggest strategic branding to date and comes just months after Nielsen started officially measuring the ratings on Fox Reality. The new campaign centers on the kind of pixelization well known to […]

More From Our Brands

Access exclusive content