Picco joins Milan office

MADRID — Spanish brand management company Elastic Rights has moved to strengthen its presence in Southern European markets.

The company, which was launched six years ago by prexy Ignacio Orive, has tapped former Mediaset exec Elena Picco as general manager of its Milan office, and set up an office in Greece.

This follows previous efforts to consolidate its business operations in Spain and Portugal.

Recent deals inked by Elastic Rights Italy include the sale of pre-school series “Mama Mirabelle’s Home Movies” to Playhouse Disney.

Elastic Rights has also licensed pre-teen live-action series “Il Mondo di Patty” to Disney Channel Italy.

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