Disney Channel’s preschool block is singing a different tune, recruiting the kid-centric rock group Imagination Movers to star in their own series.
Cabler has also added a daily run of another music-oriented series, “Bunnytown,” to the Playhouse Disney lineup, starting Monday, March 24.
“Imagination Movers” stars the New Orleans-based group that calls itself “the world’s first alternative rock band for preschoolers.” As an advance to the show, Disney Channel will premiere three new music videos from the group starting Saturday, March 8.
Videos — for the songs “Can You Do It,” “Calling All Movers” and “Numbers in a Bag” — are timed to the Walt Disney Records release of the Imagination Movers’ album “Juicebox Heroes,” which drops on March 18. Album contains tracks from the group’s first three independently-released albums, which will be featured on the show.
Production on the Imagination Movers skein is ongoing in New Orleans and will launch later this year.
Rich Collins, Scott Durbin, Dave Poche and Scott “Smitty” Smith make up the group. They’ll appear at the New Orleans Jazz & Heritage Festival in April.
As for “Bunnytown,” the puppet variety show — created and produced by “Sesame Street” and Jim Henson Co. veterans — will air at 10 a.m. daily starting next month. Show features a wide variety of musical styles, and comes from exec producers David Rudman, Adam Rudman and Todd Hannert, as well as producers Martin Baker and Pete Coogan.
“‘Bunnytown’s’ variety show format, something new to the world of preschool television, offers a unique music and humor-filled learning environment,” said Nancy Kanter, senior VP of Playhouse Disney Worldwide.