Disney Media Networks has tapped Peter Seymour to serve as exec VP of strategy and research.
Promotion was announced Tuesday by Disney Media Network co-chairs Anne Sweeney and George Bodenheimer; he’ll report to both execs as he handles strategic development for the division.
Seymour is charged with overseeing research and media planning for the Disney ABC Television Group; he also reports to Sweeney in that capacity.
Sweeney said Seymour possessed a “deep understanding of our company’s vision and direction,” while Bodenheimer cited Seymour’s 20-year experience and his focus on “innovation and new technology as a top priority throughout the Walt Disney Co.”
Seymour’s team handles strategy, business opportunities, investment and acquisitions, among other fields, for Disney’s global TV programming outlets — such as ABC, ESPN, Disney Channel, ABC Family, ABC Studios and Disney-ABC Domestic TV. as well as Radio Disney and Hyperion.
Exec also serves as a Disney rep on the boards of A&E and Lifetime, and is a supervisory board member of Jetix Europe.
Seymour joined the company in 1996 as manager, strategic planning.