Adelson’s hire comes as Dick Clark Prods. management is placed under the oversight of Six Flags Inc. and CEO Mark Shapiro.
Adelson replaces Terry Bateman, who took over as Dick Clark Prods. CEO in June, when the Daniel Snyder-led private equity firm RedZone Capital purchased the company for $175 million.
Bateman is stepping down but will remain as a special adviser and liaison between DCP and RedZone.
“It has become increasingly clear to me that DCP needs a stronger leadership presence with extensive experience and knowledge of the entertainment industry in its Los Angeles-based headquarters,” said Bateman, who’s based in Washington, D.C. (close to the Virginia home base of RedZone — which also owns the Washington Redskins).
Under the new structure, RedZone’s Six Flags arm, which took a 40% equity interest in DCP, will now “provide strategic guidance and oversight to DCP management,” the company said.
Adelson most recently headed up her Orly Adelson Prods shingle. That company will continue to own its library and finish productions already in the works. Anything in development will move forward as a co-production with DCP.
“I want to make it a vibrant company and take it back to its roots,” Adelson said. “There’s no reason not to have more shows on the air. We have the capability of doing music shows, award shows and reality shows, why not also do scripted? We’re bringing with us TV movies and series experience.”
John Eskenas, president of Orly Adelson Prods., will be joining Dick Clark Prods. as part of the reorganization.
Adelson produced the ESPN series “Playmakers” for Shapiro, back when he ran the sports cabler. Her credits also include the ESPN movie “3: The Dale Earnhardt Story,” as well as longforms “Cavedweller” and “D.C. Sniper: 23 Days of Fear.”
Adelson said the opportunity to work with Shapiro again led her to the DCP job.
“I believe he is a visionary,” she said.
Adelson began her career in advertising, before moving on to TV movie production, starting in 1990 as VP of development at Brandman Prods.
Dick Clark Prods.’ other credits include the American Music Awards, “Dick Clark’s New Years Rockin’ Eve,” the Academy of Country Music Awards and “So You Think You Can Dance.” Clark founded the company in 1957.