Talk-show to debut in afternoons next fall

Tyra Banks’ syndie yakker will move to CW’s afternoon sked for its fifth season next fall.

Banks is already a fixture of CW’s primetime lineup as the host of “America’s Next Top Model.” Her Warner Bros.-distribbed skein, “The Tyra Banks Show,” will continue in syndication through the rest of its fourth season. It will have back-to-back runs on the CW from 3-5 p.m. beginning in September.

With “Tyra Banks” moving in, Warner Bros. Domestic TV Distribution will take the courtshow that has been airing on the CW afternoon block, “Judge Jeanine Pirro,” into firstrun syndication for fall 2009. WB’s syndie arm will try to grab as many “Tyra Banks” incumbent stations as possible for the gaveler, which the distrib likely sees as having more upside as a syndie offering than a fifth year of Banks’ yakker.

“Tyra Banks” has done respectable ratings in daytime during the past few years, but like other daytime syndies, the series has faced an uphill climb in growing its aud. The move to CW, on the other hand, will allow for more cohesive marketing spin across the net’s affils as well as cross-promo with “Top Model.”

The Banks switcheroo was unveiled Friday by CW chief operating officer John Maatta and Warner Bros. Domestic TV Distribution prexy Ken Werner.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0