Exec will oversee mobile, broadband

John Najarian has been promoted to exec VP of digital media and business development at Comcast Entertainment Group.

In his new role, Najarian will oversee mobile, broadband and emerging businesses for E! Entertainment, Style and G4, including the production and programming for each platform.

“John has played an integral role in building our multiplatform businesses,” said Ted Harbert, president-CEO of Comcast Entertainment Group. “His ability to identify strategic opportunities that keep our networks ahead of the curve makes him a tremendous asset to the company.”

Najarian was most recently senior VP of new media and business development, where he spearheaded the E! Everywhere campaign, making sure the net’s content was available on all platforms.

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