People franchise adapted as hourlong special

ABC has scheduled hourlong special “Half Their Size: The People Magazine Weight Loss Challenge” for Sept. 30 at 10 p.m.

Show will focus on eight residents of Mississippi — the nation’s most overweight state — for a nine-month period to see how their lives change through diet and exercise.

“Half Their Size” is a People franchise that began in 2002 and focuses on folks who desperately need to shed pounds.

NBC has done well in the weight-loss business with “The Biggest Loser.” Skein is about to begin its sixth season this fall and will profile families rather than just individuals.

If ratings are healthy, Bracco said, the network may consider doing the specials on an annual basis.

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