Audiences keep date with 'Teenager'
ABC may have a potent weapon to call on during the upcoming season, as obstacle-course reality series “Wipeout” held up nicely in its second outing.
Not faring as well Tuesday in their second segs, meanwhile, were the Alphabet’s “I Survived a Japanese Gameshow” and NBC’s “Celebrity Family Feud,” which both declined by 17% from their solid preems. Also on the busy night, ABC Family drew a record debut aud for its drama “The Secret Life of the American Teenager.”
As for “Wipeout,” Nielsen estimates that its second seg averaged a 3.6 rating/12 share in adults 18-49 and 9.46 million viewers overall — down just a tick from its excellent debut (3.7/12 in 18-49, 9.98m). This is all the more impressive since overall viewing among young adults Tuesday was down 4% week to week (likely due to it being a holiday sesh).
Again exhibiting strong appeal among various ages, “Wipeout” led its hour by 4 shares in those 12-34, by 5 shares in adults 18-49 and prevailed by 6 shares in the 25-54 demo. It was up vs. its premiere in men 18-49, teens 12-17 and kids 2-11.
Among the “Wipeout” victims were NBC’s “Celebrity Family Feud” (1.9/7 in 18-49, 6.89m), which declined by 17% from its premiere, and Fox’s “Moment of Truth” (1.8/6, 4.61m), which hit a series low after being preempted the previous week. “Feud” figures to be the kind of show whose ratings are somewhat dependent on the celebs competing; Tuesday’s teams included the families of Kathie Lee Gifford and Vincent Pastore.
Fox moved to the lead at 9 o’clock with the season’s penultimate episode of “Hell’s Kitchen” (3.7/11 in 18-49, 8.03m), which edged out “Wipeout” as the top draw on the night in 18-49 rating. NBC ran second with the first hour of “America’s Got Talent,” and ABC’s “I Survived a Japanese Gameshow” (2.6/7 in 18-49, 6.31m) placed third, declining 17% from its premiere.
“Talent,” which averaged a 3.3/10 in 18-49 and 12.04 million viewers overall for its two hours, was up week to week and surged to the lead at 10 o’clock; it was the night’s most-watched program overall. Running second in the 10 p.m. hour was ABC’s short-run newsmag “Primetime: The Outsiders” (2.0/6, 5.68m), which slid by 20% from its week-earlier premiere.
CBS wasn’t much of a factor on the night with its crime lineup of an “NCIS” repeat (1.3/4 in 18-49, 8.00m), original “48 Hours Mystery” (1.7/5, 7.59m) and repeat “Without a Trace” (1.5/5, 6.66m).
Over at ABC Family, “The Secret Life of the American Teenager” averaged a 0.9/3 in 18-49 and 2.82 million viewers in its debut Tuesday — the largest aud to date for a series preem on the cabler and the biggest crowd on cable during the 8 o’clock hour.
It scored big with its target aud of young females, registering a 6.5/24 in female teens and a 3.1/11 in femmes 12-34, where it edged “Wipeout” (3.0/10) for the timeslot lead.
The controversial “Teenager,” whose main character is a 15-year-old girl who gets pregnant on the night she loses her virginity, also set network bests for a premiering show in several key demos. The only episode of any ABC Family series to draw more viewers was the first-season finale of “Kyle XY,” which drew 2.98 million in August 2006.
(John Dempsey contributed to this report.)