‘View’ No.1 in daytime female demos

Show averages 4.3 mil viewers for the week

Turns out the cable news nets weren’t the only beneficiaries from this year’s heated election campaign. The week of Oct. 27 saw ABC gabber “The View” reach No. 1 in key femme demos in daytime for the first time in the show’s 12-year history, averaging a 1.5 rating and 963,000 viewers in women 18-49.  

“View” averaged 4.3 million total viewers for the week, making it the show’s second-highest frame ever, with Wednesday (4.5 million) as the peak day.

“View” has been on a roll for the past few months as the presidential race heated up. Fueling the numbers were appearances by first lady-elect Michelle Obama, GOP contender John McCain and his wife, Cindy McCain. There were also fireworks from the heated discussions between the show’s pro-Obama hosts and its lone Republican, Elisabeth Hasselbeck.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety