LONDON — The U.K. government has called on Blighty’s TV industry to “put forward a convincing case” for the introduction of product placement, as it begins a three-month consultation on proposed changes to media legislation.
Last month media minister Andy Burnham came out against U.S.-style product placement, saying it would “contaminate” British TV programs and erode viewers’ trust.
The government is seeking views from the TV industry as part of its consultation on the EU Audio Visual Media Services Directive. EU states have until December 2009 to implement the directive in their domestic law.
— Dominic Schreiber