Partners with TV Globo for 'El Clon'
Telemundo will team with TV Globo to co-produce Spanish-language telenovela “El Clon” for the U.S. Hispanic market.
Announcement highlighted the NBC-owned net’s upfront breakfast Monday in the Rainbow Room, 64 stories above the tent where the NBC Universal Experience promoted other feathers in the Peacock later in the day.
“El Clon” aired on Telemundo in 2002 and sold in more than 90 countries. Under the new arrangement, Telemundo will retain exclusive broadcast rights in the U.S. and Puerto Rico and roll out the telenovela globally alongside TV Globo.
In another move that’s in sync with NBC, Telemundo will start airing the Spanish-language adaptation of “Sin Tetas No Hay Paraiso” (Without Breasts, There Is No Paradise) in the fall. An English-language adaptation is in the works for NBC, seeking to follow the recent path of international adaptations like “Ugly Betty.”
Other telenovelas include “Amor de Madre” (A Mother’s Love), “Por Que Diablos” (Why the Devil …?), “Lola Calamidades” (Calamity Lola) and “El Juramento” (Secret Lies).
Don Browne, the network’s prexy, said the entry of NBC programming honcho Ben Silverman “was a blessing for us because he really understands the international market.” Regarding potential synergies between the English and Spanish versions of “Sin Tetas,” he joked, “We go first, so Ben will have a good reason to watch us.”
Telemundo’s youth-oriented spinoff channel mun2 also gave a short presentation, touting a new short-video initiative, a twofold increase in distribution and a new interactive gameshow called “You Said What?”