N.Y.-based co. to expand sports and marketing
Gotham-based praisery Sunshine, Sachs & Co. has opened an L.A. office and is expanding into sports and marketing.The Los Angeles outpost is headed by Keleigh Thomas, who has relocated to L.A. for the post. Before joining SSA four years ago, she worked at Nike and Miramax. Sunshine, Sachs-Marketing, led by Heather Lylis, works with socially responsible companies and nonprofit orgs to develop integrated cause marketing and brand enrichment campaigns. Clients include MTV, Netflix, Participant Media, Publicis and Disney. Sunshine, Sachs-Sports, spearheaded by Jesse Derris, takes the firm’s crisis PR, corporate branding, events and celebrity work into the realm of sports. Clients include the New York Jets, tennis duo Bob and Mike Bryan and an upcoming doc produced by and featuring NBA star Tracy McGrady. Founded in 1992 by Ken Sunshine, SSA made Shawn Sachs a partner and changed its name in 2007.