Stephen Friedman joins MTV

New general manager replaces Norman

MTV has appointed Stephen Friedman general manager of its flagship channel, replacing Christina Norman, who ankled her post earlier in February.

Reporting to MTV Networks music, Logo and films group topper Van Toffler, Friedman will oversee daily operations and strategy for MTV, along with platform offshoots MTV.com, MTV2, MTV Tr3s, MTV Hits and MTV Jams. He’ll also maintain his responsibilities at college-based network MTVU, where he has served as general manager and exec VP since 2003.

Under Friedman’s watch, distribution of MTVU has jumped 70% and the number of sponsors has quintupled.

Friedman joined MTV in 1998, founding the company’s strategic partnerships and public affairs department. In that position, he was credited with developing marketing campaigns that led to Emmy and Peabody awards for MTV.

Friedman is taking the reigns at MTV during a ratings rough patch. The channel’s viewership was down 18% overall in the third quarter, spearheading a 2% overall drop in ad revenue for parent company Viacom during the period.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading