It might surprise some to know “Pineapple Express” was pretty much in the can when “Superbad” opened, test screening as early as August 2007 — a sign producer Judd Apatow believed in screenwriters Seth Rogen and Evan Goldberg enough to enable the duo’s next oddball idea before “Superbad” put them on the town’s scribe shortlist.
Apatow even let the pair (who doubled as exec producers) handle “Pineapple” on their own while he tended to other projects. “‘Walk Hard’ and ‘Forgetting Sarah Marshall’ were shooting at the exact same time (as “Pineapple”), so we were the only ones on set for a large part,” Rogen recalls.
Now that “Superbad” and “Pineapple” have earned more than $200 million domestically between them, the secret’s out and other producers are courting them with opportunities.
They jumped at the chance to write “Green Hornet” (“We’d always wanted to make a movie about a hero and his sidekick,” Rogen says) and are working to get several other films, including Mandate Pictures’ comedies “Jay and Seth vs. the Apocalypse” and “I’m With Cancer,” off the ground.