PointRoll taps Variety executive

Lawrence named VP western sales

PointRoll has hired Dea Lawrence as its regional vice president of western sales.

She will be responsible for the management and expansion of PointRoll’s West Coast sales team, driving revenue growth and developing/maintaining relationships with advertisers and agencies.

Prior to joining PointRoll, Lawrence was vice president of sales for the Variety Online group.

PointRoll offers alternative forms of advertising technology on the Internet.

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