Gameshow builds on '60 Minutes' lead-in
Auds were clearly looking for something fresh on the first Sunday of the summer season as USA scored with a new drama and CBS fared pretty well with an updated version of a classic gameshow.
At USA, lighthearted police drama “In Plain Sight” averaged roughly a 1.8 rating/5 share in adults 18-49 during the 10 o’clock hour and 5.25 million viewers overall, according to Nielsen prelims — besting repeat dramas on ABC and CBS and running second in the time period to NBC’s “Dateline.”
The Mary McCormack-led skein outperformed the launch of last summer’s successful USA drama “Burn Notice” by about 15% in adults 18-49 and by roughly 30% in total viewers. It also fared better than last year’s firstrun USA debut of “Law & Order: Criminal Intent.”
USA hasn’t done better demos in the Sunday 10 p.m. timeslot since the second-season premiere of “The 4400” in June 2005.
The “In Plain Sight” aud was ideally balanced between the sexes, with men accounting for 51% of the 18-49ers tuning in.
Competition will get tougher beginning this week when Lifetime’s “Army Wives” kicks off its second season. The Sunday 10 p.m. hour will also be home to season two of AMC’s “Mad Men” beginning in mid July.
CBS, meanwhile, has reason to be pleased by Sunday’s debut of “Million Dollar Password.” Updated hourlong version of the gameshow, hosted by Regis Philbin, won its 8 o’clock hour in both adults 18-49 (2.2/7) and total viewers (10.7 million), according to Nielsen prelims — drawing the largest overall aud of the night.
It built by 2 shares on its lead-in from “60 Minutes” (1.5/5 in 18-49, 10.0 million viewers overall) and beat out repeat competition from ABC’s “Extreme Makeover: Home Edition,” Fox’s comedy block and an NBC “Most Outrageous Moments” spec.