Star teams up with Elves for reality series
Sarah Jessica Parker’s Pretty Matches shingle is teaming with reality factory Magical Elves to create a “Project Runway”-type show for the art world.
Potential skein would pit a dozen aspiring artists against one another, following the group as they attempt to produce various kinds of artwork — from painting and photography to sculpting and industrial design. Pieces would be rated by a panel of judges, as well as by the contestants themselves.
The Magical Elves team of Dan Cutforth and Jane Lipsitz — whose credits include Bravo’s “Runway,” “Top Chef” and the upcoming revamp of “Top Design” — had been developing their own art project with former Miramax Television exec Eli Holzman for some time when they hooked up with Parker and her partner, Alison Benson. Latter duo had been developing their own take on the art world as well.
“We ended up marrying the two formats,” Cutforth said.
Pitch meetings with various networks will begin as soon as next week.
While Cutforth admits that doing a show about the art world is “risky creatively,” skeptics felt the same way about “Runway” before Magical Elves and Bravo turned the idea into a hit.
“Art is a much more inclusive world than people think,” he said. “We really feel there’s a way to show people how much they care about art in the same way ‘Runway’ showed people how much they care about clothes. That accessibility is why we think the show can work.”
Lipsitz added that art is “something we consume every day… whether it’s your favorite coffee mug, an ad in a magazine or a mural you drive by on the way to work.”
Parker will mostly stay behind the scenes as an exec producer on the art show, though it’s possible she could pop up on camera if it makes sense creatively, Cutforth said. Thesp previously appeared as a guest judge on an episode of “Runway.”
Exec producers on the untitled art project include Cutforth, Lipsitz, Parker, Holzman and Benson.