Inks deal with Tatweer for theme park
A correction was made to this article on Monday, April 21, 2008.
DUBAI — Dubai is getting a dose of superhero power following the announcement that Marvel Entertainment has inked a deal with U.A.E.-based real estate company Tatweer to build the first-ever Marvel Super Heroes Theme Park.
Attraction, which will be completed by 2012 and will span over 4.5 million square feet, will feature the likes of Iron Man, Spiderman and the X-Men across a series of themed rides. It will be based at Tatweer’s three billion sq feet entertainment destination Dubailand, which has also inked mega bucks deals with Dreamworks Animation and Universal Studios to offer a plethora of branded rides using characters from their franchises.
Marvel deal was originally announced last year with fellow U.A.E.-based real estate developer Al-Ahli but Tatweer, which is fast becoming the dominant studio broker in the region, have now taken over control of the project.
“The decision to move over to Tatweer’s Dubailand is strategic and is aimed at positioning Marvel Super Heroes theme park in the world’s most diverse leisure and entertainment destination,” said Marvel exec VP David Maisel.