Marketing exec Rodriguez dies

Exec marketed syndicated Twentieth programs

Marketing exec Matthew Rodriguez, sr. VP of marketing and creative at Twentieth Television and MyNetworkTV, died Nov. 14 in Los Angeles after a brief battle with cancer. He was 39.

Rodriguez, who first joined Twentieth Television in 1994, was responsible for overseeing all consumer and corporate marketing and promotional activities for the distributor’s program library.

Syndicated programs Rodriguez marketed include Twentieth Television’s hit off-net series “Family Guy,” “The Simpsons,” “24,” “King of the Hill,” “Cops,” “The Bernie Mac Show,” and “Malcolm in the Middle,” “Cristina’s Court,” along with the court strips “Divorce Court” and “Judge Alex.”  For MyNetworkTV, Rodriguez oversaw all marketing initiatives for the network’s 2006 launch and, most recently, the WWE “Smack Down.”

He previously served as Twentieth Television’s VP of on-air promotions, where he created all on-air marketing campaigns embracing broadcast, cable and radio for the company’s product.  His awards include a PROMAX award in 2003 for the on-air promotion campaign for “Cops.” 

Born in Encino, Calif., he is survived by his partner Richard Tuttelmondo, his mother, his father, a brother and a sister.

Donations may be made to

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