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Lionsgate ups De Palma

Exec named VP new media, theatrical marketing

Lionsgate has promoted Danielle De Palma to VP, new media, for theatrical marketing.

The minimajor made the announcement Thursday. De Palma will report to Tim Palen and Sarah Greenberg, co-presidents of theatrical marketing.

She works closely with Palen, Greenberg and filmmakers to create campaigns within the digital landscape and has worked on the “Saw” and Tyler Perry franchises along with “Rambo,” “The Forbidden Kingdom” and “3:10 to Yuma.” De Palma oversees interactive strategy, online media, Web and ad creative, online publicity, content syndication and mobile device strategy.

De Palma joined Lionsgate as an analyst and managed the P&A budgets for all theatrical releases before moving to the theatrical marketing group. She had previously served as a financial analyst at MGM.

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