Jason Kilar

Comedy Impact Report '08: Web Heads

When YouTube first popped up, NBC risked having such comedy staples as “Saturday Night Live” lose their must-see status simply because viewers could watch the best sketches online.

Enter Hulu CEO Jason Kilar, previously of Amazon.com. Rather than discourage the process, Kilar unveiled a Fox- and U-approved content hub for fans to click and watch the nets’ top shows. The secret? Do it better (higher resolution, smoother streaming, even if it means sitting through ads).

“There’s no rocket science involved in saying if we can have a great user interface, we’ll attract users who would rather find legal content than illegal content,” says Andy Forssell, senior VP of content acquisition and distribution for the site.

Though Hulu initially focused on making full episodes available, visitors can take advantage of the video player’s interface, which enables them to create clips themselves and share them with friends.

And who determines what’s funny and what’s not? Hulu’s users, whose actions on the site are closely monitored, guide what gets featured. “People pick up on things really quickly,” Forssell says. “They do a lot of the work for us.”

More Scene

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    When YouTube first popped up, NBC risked having such comedy staples as “Saturday Night Live” lose their must-see status simply because viewers could watch the best sketches online. Enter Hulu CEO Jason Kilar, previously of Amazon.com. Rather than discourage the process, Kilar unveiled a Fox- and U-approved content hub for fans to click and watch […]

  • Tracee Ellis Ross

    Tracee Ellis Ross at Image Makers Awards: 'Clothing Started as Armor for Me'

    When YouTube first popped up, NBC risked having such comedy staples as “Saturday Night Live” lose their must-see status simply because viewers could watch the best sketches online. Enter Hulu CEO Jason Kilar, previously of Amazon.com. Rather than discourage the process, Kilar unveiled a Fox- and U-approved content hub for fans to click and watch […]

  • Golden Globes Timeline

    Inside the Glamorous Golden Globes After-Parties

    When YouTube first popped up, NBC risked having such comedy staples as “Saturday Night Live” lose their must-see status simply because viewers could watch the best sketches online. Enter Hulu CEO Jason Kilar, previously of Amazon.com. Rather than discourage the process, Kilar unveiled a Fox- and U-approved content hub for fans to click and watch […]

  • Damian Lewis and Malin AkermanShowtime Golden

    Golden Globe 2018 Pre-Parties: BAFTA Los Angeles Tea, Showtime, ICM and More

    When YouTube first popped up, NBC risked having such comedy staples as “Saturday Night Live” lose their must-see status simply because viewers could watch the best sketches online. Enter Hulu CEO Jason Kilar, previously of Amazon.com. Rather than discourage the process, Kilar unveiled a Fox- and U-approved content hub for fans to click and watch […]

More From Our Brands

Access exclusive content