PR concern ID has hired Rupert Fowler to head a newly established London office, giving the company a European presence to go with its New York and Los Angeles outposts.
ID has also hired Natalie Lent to head an Emerging Platforms department, which will utilize blogs, YouTube and social-networking sites such as MySpace, Facebook, Twitter and Ning.
Fowler spent six years at Public Eye Communications and is expected to bring with him such clients as James McAvoy and Emily Blunt.
CEO Kelly Bush said the office will also be helpful with ID’s more than two dozen Europe-based clients, and the plan is to eventually increase the manpower level at the London outpost close to that of ID’s Gotham office, which has a staff of 20. Its L.A. headquarters has about double that number of staffers.
Bush separately manages “Juno” star Ellen Page.