Former Telemundo CEO to spearhead revamp

Premium paybox Cine Latino has tapped former Telemundo CEO and founder of Panamax Films Jim McNamara to spearhead its revamp as its non-executive chairman.

McNamara has bought a minor equity interest in the paybox, co-owned by Gotham-based investment firm InterMedia Partners and Mexican cabler MVS Television.

According to McNamara, Cine Latino has more than 3.5 million subscribers — about 90% of all U.S. Hispanic households with access to digital TV. But it stands to gain more when the U.S. turns off the analog signal and converts to digital TV on the Congress-mandated deadline of Feb. 17.

“We hope to tap the roughly 4 million U.S. Hispanic households with analog boxes that will eventually convert to digital,” McNamara said. Cine Latino also has 2.5 million subs in Latin America and Canada.

Based in Miami, McNamara will oversee programming, distribution, marketing and finance. He will lead a newly hired team led by chief financial officer Sandra Austin, the former CFO of MGM Networks Latin America. 

Carolina Bilbao has been named creative director after previous creative positions at Telemundo, MTV Networks and Oxygen.  Katie Hamlin joins as public relations director. The current management will remain intact in Mexico.

McNamara will continue to run Panamax Films which has a distribution deal with Lionsgate. Its credits include “La mujer de mi hermano” (My Brother’s Wife), “Ladron que roba el ladron” (Robber of Robbers) and “Sangre de mi sangre,” (Blood of My Blood), which won the Grand Jury Prize at the Sundance Film Festival in 2007.

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