Network reveals upcoming originals
The networks aren’t taking a Thursday breather this summer.
A day after NBC announced it would go mostly original on Thursdays this off-season, CBS revealed plans to sked the long-awaited 1970s-era drama “Swingtown” at 10 p.m. on the night, starting May 29.
That’s the same night Peacock will bow the scripted thriller anthology “Fear Itself” at 10 p.m., setting the stage for a Thursday night scripted battle.
“It’s a sign that we’re all taking summer a little more seriously,” said Kelly Kahl, CBS senior exec VP of programming operations. “Thursday at 10, be it July or October, is certainly a critical time period.”
“Swingtown” has already raised eyebrows for its depiction of the 1970s sexual and cultural revolution – dealing with topics such as experimentation with swinging. But show also deals with other ways in which American suburbia handled the era’s changing societal mores.
Net execs had promised that the show would air at 10 p.m., but “Swingtown” is nonetheless is already getting attention from content critics.
CBS is high on the show, hence the marquee time slot, Kahl said.
“We wanted to give it a solid lead-in,” Kahl said. Show bows behind a “CSI” repeat. “In the summer we need as much help as we can, and with ‘CSI’ as a lead-in, that should speak volumes about how we feel about the show.”
“Swingtown” comes from CBS Paramount Network TV. Jack Davenport, Molly Parker, Grant Show, Miriam Shor, Lana Parrilla and Josh Hopkins star.
Eye also announced that “Flashpoint” — the cop drama originally developed in Canada by broadcaster CTV — will bow in July. Pink Sky Ent. and Avamar Ent. are behind the show, along with CBS Par and CTV.
Net also plans to unveil its summer reality plans at a later date.