Michele Bell has been upped to senior VP of worldwide creative services at Paramount Home Entertainment.
Bell will add international to her current domestic responsibilities.
During her three years at PHE, she has been responsible for numerous creative campaigns, including those for “Transformers,” “Shrek the Third” and “Sweeney Todd.”
Kelly Sooter, exec VP of worldwide marketing, said Bell will bring “creative vision and innovation” to Par’s global business.
Before PHE, Bell was VP of creative services at Universal Studios Home Entertainment and VP of creative services at New Line Home Entertainment.