Network takes 13 segments of parenting series
ABC has given a 13-episode order to “In the Motherhood,” a half-hour laffer based on the online series about the perils of parenting.Alphabet net announced at its May upfront presentation that “Motherhood” was being fast-tracked for development. The online series was conceived by brand entertainment firm Mindshare, which remains involved with the TV sitcom version. Also still involved: original “Motherhood” marketing partners Sprint and Suave, both of which will have a presence on the TV series. ABC Studios, which will produce, is casting “Motherhood.” The online series starred Leah Remini, Chelsea Handler and Jenny McCarthy; it’s unclear if any of those thesps will transition to the smallscreen version. Jennifer Konner and Alexandra Rushfield will write and exec produce “Motherhood.” Stu Bloomberg and Mindshare’s David Lang and Peter Tortorici also exec produce. Meanwhile, Fox confirmed that Jayma Mays (“Ugly Betty”) has been added to the cast of “Glee,” which is being prepped for March.
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