A localized version of MTV is to bow in the Czech Republic next year.
The move follows a licensing deal between Central European Media Enterprises and MTV Networks Intl.
The pact enables CME to launch a localized MTV channel in the Czech Republic with an option to distribute the web in the Slovak Republic.
MTV Czech plans to launch in the first half of next year. Web will feature a mix of locally produced content alongside subtitled Czech adaptations of MTV staples including “Pimp My Ride” and “Cribs.”
The channel will be available as part of TV Nova’s package.